Friday, July 11, 2008

THE MAKING OF "HAPPY DAYS ARE HERE AGAIN"




In 1974, the Big 3 studios of the 50s, LVN Pictures, Sampaguita Pictures and Premiere Productions reproduced a full-length movie showcasing a compilation of the musical comedies produced by the three studios. It was a painstaking job for the researchers since most of the best musicals produced by the three studios were either lost or destroyed. At the start of the project, director Lamberto V. Avellana was supposed to direct the film but eventually replaced by Ciro Santiago after so many changes in the project including the script. He ended up as consultant of the movie. The film was HAPPY DAYS ARE HERE AGAIN, with brief narrations by movie stars like Gloria Romero, Nida Blanca, Susan Roces, Leopoldo Salcedo, Jaime de la Rosa, Eddie Gutierrez, Tirso Cruz III, Pugo, German Moreno and Ike Lozada.
Here is a magazine clipping (Expressweek, November 14, 1974) entitled"The Making of Happy Days Are Here Again" as written by Cris D. Almario, one of the researchers for Premiere Productions (his associate was Bernardo C. Bernardo). The other researchers were Socrates Jose and Eman Lacaba for LVN Pictures and Medy Tarnate and Joel Apuyan for Sampaguita Pictures.


Actress Gloria Romero prepares for her narration scene
Actor Jaime de la Rosa talking with director Cirio H. Santiago

*Click images to enlarge.

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